Wherever we go, we are surrounded by screens. You see them at restaurants displaying the menu, you go out on the street, and there are dozens of billboards, they are even in every building from a doctor’s office to a high-end company.
These are most frequently used for advertising purposes, to introduce a new product to potential clients. However, digital signage is a technology that enables companies to improve their overall efficiency greatly. In the following article, we will tell you some things you should know regarding this technology, and hopefully, help you understand why you should invest in it.
1. What is digital signage?
Basically, digital signage is a technology that enables you to advertise your products, communicate with your staff, make important announcements, and engage customers in any type of media you have created. It includes displays installed all around your company that show the content you want to share.
The main components include software (which enables you to create media), hardware (screens), content (media that you want to share), and strategy (the goal you are trying to achieve and methods you use).
2. Boosts office communication
The fact that this technique enables you to improve communication between your employees significantly is one of its greatest benefits. In a nutshell, employees use digital signage to distribute new ideas about upgrading an existing product or even creating a new one. This was a challenging process in the past, simply because they didn’t have the right communication channels at their disposal. Due to this reason, the development process was complex, and it usually took some time, especially if different teams had to be included.
Nevertheless, nowadays, all they have to do is share an idea with a manager who then displays it on screen all around the company. This isn’t only a great way to boost people’s confidence, but you will also support their teamwork and eventually get a completely new product the customers probably need and want. If you want to learn about the features of digital signage and more details on how your workforce can benefit from it, visit Indigoworkplace.com.
3. Interactive announcements
Many companies use these screens to make important announcements. Surely, this is usually done via emails, and it is a practice that has been working very well for a long time. Still, keep in mind that your employees receive a lot of emails on a daily basis, so the chances of them missing your announcements are considerable.
What’s more, you can sync the digital signage software with your company’s social media accounts, include a hashtag, and make it more fun. Also, this way, you will invite all your employees to leave a comment or express their attitude.
4. Training method
Every time you hire new people, you have to take some time to show them all the ropes. Generally speaking, training new employees can not only take a lot of time but in some cases, it can prove to be inefficient. This usually happens when managers don’t implement the right teaching techniques. Well, one method that always works is the in-house video training program. Not only does it enable you to represent everything visually, but the truth is that people pay more attention to videos, and therefore, this technique is more likely to be a success.
5. Share time-sensitive information
Surely, you have been in a situation that you have to spread the word about an event or occurrence with all of your employees. We have already mentioned that digital signage enables you to display information all across the building, but sometimes, this feature is essential. If there is a manufacturing process malfunction that affects other departments, every single person will learn about it within a few minutes. They will be able to act immediately and make necessary changes to their everyday tasks. Simply put, this is more efficient since you cannot rely on the hope that everyone checks their phones and emails as soon as they hear a message notification.
6. Build brand ambassadors
Increasing customer satisfaction has to be one of your main goals. After all, it is the only way to develop your business and increase revenue. There are multiple ways you can do this, but keep in mind that the employees who have direct communication with the customers are your biggest assets. If they don’t communicate the right information, or they cannot solve their issues, they won’t make a great first impression.
It is all about sharing news. Digital signage enables your workers to stay on top of everything that is currently going on, so they can share the latest information, and hence, boost the client experience.
7. Create company culture
Providing your employees with tools and knowledge on how to complete all the work-related tasks isn’t enough to boost their productivity. People have to be comfortable in their workplace. They have to feel appreciated. This is when digital signage comes in. Instead of simply sharing important announcements, you can use this technology to communicate their latest achievements, both professional and personal ones. This may seem irrelevant, especially if you run a big company, but soon you will notice its positive effects.
8. Marketing strategy
Nowadays, the main goal of companies that use digital signage is to boost the efficiency of their advertising strategies. It is why it is a crucial part of this technology. Surely, you have implemented numerous methods, but nothing can convey your message better than a large screen displaying the content.
It doesn’t matter if you run a hotel or a restaurant. People will notice. Naturally, you have to work hard on creating the right content that will be appealing to potential clients. It is crucial that you convey this message in the best way possible. However, this doesn’t have to be too difficult simply because you have many features at your disposal. As already mentioned, you can create interactive content that will draw everyone’s attention, so they will be more interested in learning about your merchandise.
All in all, these are some of the main features as well as benefits of implementing digital signage. Even though it may seem complicated, the truth is that it isn’t. Surely, there are already multiple screens around your office, so all you actually need is software and some time and creativity to design great content.