Every company receives thousands of texts, including messages, chats, emails, and other types of data, and analyzing these unstructured texts can be extremely difficult and challenging. Everyone who’s ever worked with clients knows how important feedback is, and they know how crucial following and analyzing the data can be, but we also know that checking every line is close to impossible.
When we try to do that manually, we need to spend a lot of time, and ultimately a lot of money on labor, and we still won’t get the needed results as fast as come. Things only pile up, and at the end of the day, chances are, everything will get put away in a folder and forgotten about. If you are interested in improving your business, you should look into text analysis. In this article, we are going to tell you what text analysis in machine learning is, why it is important, and how you can benefit from it.
What is text analysis
TA or text analysis is a technique used in machine learning that allows businesses, brands, and companies to understand different types of written digital data, including surveys, feedbacks, tweets, emails, and even messages, and support tickets.
You can use this technique to extract some specific information, including business information, keywords, and even names and phrases, and also easily classify responses and prioritize data. The main point of this technique is to get quality data, and unlike text analytics, here we don’t focus on the quantity. With it, you can identify important information, and later on, use it to your advantage.
You can also implement this learning into graphs, reports, and tables, in order to better understand the behavior of your clients, predict trends and avoid any possible mistakes. You can use it to follow the results or to understand why you are getting more positive or negative feedback.
Why is it important
Now let’s talk about why this process is important, and why you should implement it.I found that when brands introduce the TA technique, they are able to provide answers to frequently asked questions. You will gather information with ease, see what your clients want to learn about your brand, and compile a list of FAQs and answers. This will help your customers learn everything they need to know about your business, without having to message you for every single thing they want to ask.
The next reason why this technique is important is that you will be able to translate your page into different languages. The words will be identified, and easily translated, no matter what your native language is, and what language your clients prefer. This ultimately improves customer satisfaction, and you can get more sales and increase your profits.
You will also be able to monitor the opinion your customers have towards a product or service you are offering. You can follow what your clients have to say, if they are satisfied with your services and if there is something that you need to change or improve.
Lastly, when you implement text analysis, you will get rid of piles of data, and you can classify documents and declutter them. You will be able to save a lot of time, avoid any possible mistakes that come with clutter, and you will provide a better working environment for your employees. They will focus on more important tasks, while the TA does all the busy work effortlessly and without errors.
On this page, you can find a simple explanation of how text analysis works.
The last thing we are going to talk about is the benefits that come with this process. The main benefit that comes with it is that it will help you identify the source of the problem and why it occurred. With the analytics you will be able to find out why some of your customers are leaving without making the purchase, or why they leave things in their cart for days, and even weeks. You will be able to improve customer satisfaction by implementing these systems and you will ultimately increase your sales and profits.
This process will help you conduct different surveys and researches, and you will see why some things are more popular than others. You will easily identify trends, and you will be able to predict the behavior your clients have.
In addition, the feedback that can be added to your system will help you find the root of the issues, and you will prevent mistakes from happening.
When there are a lot of different problems that occur on one website, we usually don’t know where to start and how to quickly solve them. With this machine learning process, you will identify the priorities, and you will know where to start when solving issues. This will ensure easy resolution of every problem that may occur.
One of the biggest mistakes brands make is not listening to their clients. No matter how amazing an idea you think you have, if your clients are not happy with it, and if they don’t agree, they are going to leave your site and never come again. Text analysis can help you track feedback, and you can prioritize the reviews your customers leave. If there is an occurring theme in all of the reviews and if everyone is suggesting a change, you will be able to notice it, and you can promptly act accordingly. Ultimately, this will help your customers feel heard, they will respect your decision to listen to their suggestions, and they are more likely to choose your store or service the next time they need the specific goods you are offering.
As you can see, text analysis in machine learning goes really deep, and even though it may sound like something simple that is not an important part of one website, in reality, it is crucial. Nowadays, there are a lot of services that can help you implement it and understand it. If you have any issues with this process, you can always rely on professional services that can help you with every step of the way. Take your time to think about the features that you are going to benefit from, and know that you don’t need to implement every factor right away.