We are very well aware of how the professional world is evolving and getting focused more and more around the internet with each passing day. Now, surviving is equivalent to having an online presence. Whether it’s a business or an individual, everybody must have something to present online.
The fashion industry is no different. In fact, we have seen that many fashion icons choose online platforms to showcase the world their fashion sense. As a student, we are also thrilled to start something of our own with the resources that we have right at our fingertips.
But this becomes difficult when we have a lot of coursework on our hands. However, we can easily take the help of platforms like RankMyService to lessen our coursework burdens and voila!
Now, with time and resources at our disposal, let’s learn some tips on how to start a successful Fashion Blog.
1. Select your Niche
Like any other job, you must select a niche. The fashion industry is huge and if you target a specialized niche, your chances of having success increase drastically. Think of the location and demography of customers you want to target.
You might be thinking that what if you want to expand or switch your niche. Well, there is always scope for that.
You are just starting out. So, the focus should on be posting blogs for a precise audience. You must have clarity on what you are going to post before posting and one way to achieve that is by picking a niche. One golden tip, pick something that you are already very good at!
2. Choose a name
Starting a fashion blog means that you are launching your brand. The first thing that a brand needs is a name. It cannot be any name. It must be something that resonates with your target audience and reflects what your brand represents.
Once, you have chosen a brand name, look for similar domain names and grab the one that is most similar to your chosen name. Do not pick a complicated or a common word as your brand name, for instance, names based on places are pretty common.
3. Choose a hosting service
Once, you have chosen the domain name, you need to pick a hosting site. Even before that, you need to decide whether you want to choose a free hosting service or a paid hosting service.
In a free hosting service, usually you will not get plugins to customize your website. Also, you will not be able to rank high through free hosting services, which won’t be a problem if you are planning to write for the sake of your hobby and do not wish to make an income out of it.
However, there are some paid plans also provided by these free hosting websites. Based on the plan, you can choose to monetize or own your website. You will also have more options for themes for your blogs. The most popular hosting website for paid and free services is WordPress. It has a user-friendly interface and is accessible easily even for beginners.
4. Setup your Blog
The most important and time-consuming task is to set up your blog. From planning the layout of your website to choosing the background theme, everything needs to be perfect. It should be able to capture the sense of fashion that you will be portraying through your words.
You can go with a blingy theme if your niche is party fashion. Similarly, you can choose a white theme, if your niche is wedding fashion and so on.
5. Ensure regular Blogs
What makes a successful blog is a consistent plan. You must make a schedule for your blogs and strictly stick to it. It is not necessary to post every day, but if you can, you should go for it. However, you must always plan some content in advance, so that in case of any emergency, you have something to rely on.
Posting daily is a little far-fetched, as you are just starting out and this is not something that you do full-time.
Make sure to keep your other engagements in mind before planning out the schedule.
You are just starting out, so there will be a lot of excitement, but do not allow this excitement to take over practicality. For instance, if you are able to write two blogs per week, that will be enough but you need to stick to it.
6. Keep a check on your competition and market the blog
While you have your unique ideas, you must keep in mind that you are going to have a lot of competitors. You must engage with them but in a healthy way. You can keep a track of how often they post and maybe plan more frequent blogs to remain one step ahead.
The biggest difference you can make is by properly marketing your blog. Tap in your personal network of friends and family and ask for their help to bring traffic to your blog. Link your social media handles to your blog.
You can also give a glimpse of your content on your social media handles. You can hold some contests or employ other social media marketing strategies to make more and more people aware of your content.
7. Monetize your Blog
It is advisable to run your blog for some time and get a dedicated audience before running towards the options for monetizing it. Once, you are sure you want to monetize your blog, here is what you can do:
• Selling ad space using Google AdSense and earn on every click made on the ad.
• Promoting sponsored products and services.
• Affiliate Marketing, through this option, you will get money for every referral made with your code.
• Becoming a Brand Ambassador. This is something that will happen only if you have a certain amount of audience but isn’t a very far-fetched option.
Like every other job, blogging requires consistency and hard work. If you are just starting out, be patient. Bringing traffic to your blog and monetizing your blog are possible when you have posted blogs for a considerable time. So, keep posting.