Running a successful LinkedIn profile is the best way to get your personal brand out there and build a strong business network to help you grow professionally. No matter how busy you are, you should never stop updating it. It would mean a great loss in potential business opportunities, which is far from ideal.
If you’re unsure of where to start with proper profile management, we’re here to help you! In this article, we’ll discuss some of our favorite tips for keeping your LinkedIn profile as fresh and effective as possible. So, without any further ado, let’s get to the bottom of it!
1. Update your profile picture.
If you haven’t touched your LinkedIn in ages, your profile picture is probably a little outdated. Even though it may seem irrelevant at first, having a recent, flattering profile picture is of the utmost importance for successful profile management. Let’s put it this way: if you were going to an important meeting with your new clients, would you appear in your pajamas or would you try to look as professional as possible?
Well, the same goes for your LinkedIn profile picture! It’s a visual representation of you and your personal brand, so keeping it up to date is more than necessary. Humans are visual creatures, and first impressions are everything in the world of business.
Some general tips for taking a perfect profile photo include:
- Your face should take up approx. 60% of the entire picture
- Long-distance shots are a no-go
- Wear what you’d wear at work
2. Get endorsements.
Endorsements are an excellent way to enhance your profile and increase your credibility. Getting them is quite simple: you only need to ask nicely! Of course, make sure to return the favor and reach out to people whose endorsement would be relevant to your profession. Start by going through your e-mail contacts and reach out to them via LinkedIn.
Again, don’t just ask anyone for endorsements. You need people whose work and opinion you really value since that will give your profile the “boost” you deserve. Quality over quantity is the key to getting noticed on LinkedIn!
Other than just more credibility, endorsing others (and getting the same in return) creates positive relationships between you and your contacts. It’s a crucial part of profile management, so make sure to take your time and do it.
3. Make use of profile management apps.
Running a successful profile on any type of social network takes time and effort. Sometimes, you’ll get too busy to update your profile with new posts, which will leave you without much-needed consistency. Luckily, there are apps like www.Kontentino.com out there that can help you manage it via efficient scheduling tools! Besides that, if you’ve hired someone to manage your content for you, these apps can help you collaborate more efficiently by letting you approve of ideas much faster.
Overall, if you’re too busy to update your profile regularly, make use of the various management apps you can find online. It will make your life much easier, so it’s undoubtedly worth the price!
Make sure you’re choosing a reliable app while you’re at it. Check their features in advance, and ask for a demo if possible. Not all profile management apps are worth your time, so remember to do some research before you buy one!
4. Follow relevant professionals on your LinkedIn.
Following and sharing other people’s content can be a great way to showcase your passion for what you do. Of course, make sure the influencers whose content you’re displaying on your profile aren’t some random individuals. LinkedIn is not Facebook, nor your personal blog. Keep everything you post there relevant to your profession and your personal brand. Talk about your newest projects, share interesting industry facts, and keep it as professional as you can.
If you’re unsure of how to recognize and create quality content, seek assistance from a marketing professional. They can help you with content optimization for keeping your profile fresh and up to date. Otherwise, make sure to do some research on how to create engaging content for your profile.
All in all, following industry influencers, is one of the best ways to ensure you’re getting interesting content for your LinkedIn on a daily basis. As long as you choose who you follow carefully, you’re going to have an excellent LinkedIn experience.
5. Use your content to start conversations.
As we’ve mentioned before, knowing how to create effective content that resonates with your network is of the utmost importance. It should be a conversation started: don’t make it bland and boring. Share your thoughts and ideas and collaborate with others to create a productive space on your platform. Remember to keep an eye on those comments and put some thought into your responses. Your profile should be a virtual representation of you as a professional, so do not neglect it!
Make sure your posts are consistent and frequent but don’t spam your followers. Don’t post things that are unrelated to your profession (or to you as a professional) and make every word count.
Besides that, try to come up with a posting schedule you’ll adhere to. Once you’re properly organized, you’ll see that managing a LinkedIn profile(or any other type of social network) isn’t that hard after all!
6. Complete courses on LinkedIn Learning.
Besides making your profile stand out more, course certificates gained over LinkedIn Learning can be an excellent way to deepen and strengthen your industry knowledge. It’s a crucial part of profile management you should never ignore! It showcases your passion for learning and keeps your network updated on your skills and abilities.
You can access your certificates from the “Learning History” section on your LinkedIn Learning account, from where you can also display them directly on your profile and send learning updates to your network.
The bottom line
Managing a LinkedIn profile can be a difficult task at times. However, as long as you put in some effort and try to do it smartly, you’ll get an enhanced representation of your personal brand for the world to see. The time and effort you put into it are undoubtedly going to pay off in the long run, so make use of the tips provided above and get your profile out there!