A slightly different version of this card is now included in every box
of the new Poser 10/Poser Pro 2014:http://www.runtimedna.com/newsletter/2013_05_24/index.html
You can see in the lower-right corner that it says: "Visualized in Poser and rendered by Lux via the Reality plug-in"
This is an initiative by RuntimeDNA, which has designed the graphics and paid for its placement. It gives excellent exposure to Lux to all users of the new version of Poser.
Plus the graphics is prominently used at the RuntimeDNA site.
Another step toward Lux world domination